LOGAN WALLETS

Logan wallets were designed as an update our core wallet group. I dove deep into the history of our best selling wallet styles. I then worked with our consumer research team to identify which features our customer felt were the most valuable. My goal was to design a group of styles that were casual, vintage-inspired, and highlighted the best features and function from our previous core wallets. I worked closely with our product development and factory teams to cost engineer the styles so the prices were the same if not better than previous Finally, I partnered with our in house photography and marketing teams to ensure all the features and details our consumer identified were clearly featured in the images and copy on our website and selling tools provided to our stores and wholesale accounts. Due to an accelerated timeline this group was designed and in production in less than six months.

The Logan group launched with three styles and it quickly became the most successful core wallet group in recent history. Since the launch we have added four additional styles that have all added incremental volume and sales to the wallet business.

Sketches