MELODY K. OESTERLE

With technology getting smaller and the wish for smaller handbags, I felt there was a need for smaller wallets.  I believed the style should still have as much capacity as possible even if it's overall size was small.  The mini tab wallet has a small footprint but the amount of stuff it can fit is truly incredible.  

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When the style initially launched the selling was softer than anticipated and the feedback from was the consumer concerned about its size and unusual shape.  I knew if we could demonstrate the wallets capabilities better, the customer would respond. I pitched to our marketing team we do a "stuffing" video to show the wallets capacity.  The video was posted on social media, sent in an email blast and added as an alternate image on the website.  Within one week of the marketing push, the sales had doubled and it quickly became a key item.